Glenn Kelman on Redfin’s site redesign [VIDEO]

Brokerage site offers larger listing photos, new way for users to monitor homes

Redfin launched a redesigned website this week and Inman News caught up with the Seattle-based brokerage’s CEO, Glenn Kelman, to talk about its new features.

The site’s new design and features include more prominent Redfin branding, increased white space, larger property images on property detail pages and a new way for users to monitor homes they may want to tour.

 

In February, Redfin launched "Offer Insights," a somewhat controversial tool consumers can use to see some details about offers to homes that Redfin agents make offers on.

Currently, Redfin, which invests heavily in technology and rebates a portion of its agents’ commissions to buyers and sellers, is active in the following markets: Atlanta; Austin, Texas; Boston; Chicago; Dallas; Denver; Houston; Las Vegas; Long Island and Westchester County, N.Y.; Oregon; Philadelphia; Phoenix; Sacramento, Calif.; San Francisco Bay Area; Seattle; Southern California; and Washington, D.C.

Unlike many brokerages, Redfin employee-agents don’t work on commission, but on salary, and receive bonuses based on customer reviews.

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Redfin also works with non-employee partner agents, who work for other brokerages but fill in when business falls outside of Redfin’s core operating area, a listing comes in below the firm’s minimum operating price, or is in an area experiencing high demand.

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