BrokerageMarketing

Do agent websites need listing search? [VIDEO]

Two agents and a consultant debate the pros and cons

Power up your Indie Brokerage
Don't miss Indie Broker Summit SF, Aug 7, 2017

Some agents are beginning to question the value of offering consumers the ability to search listings on agent websites. But is foregoing listing search a smart strategy? As a follow-up to one of Inman News' most popular articles last week, we invited two agents who aren't offering listing search on their websites -- Greg Fischer, broker-owner of Fort Worth, Texas-based Fischer Real Estate Services, and Alyssa Hellman, an agent with Long & Foster Real Estate Inc. in the Washington, D.C. area -- to discuss the topic with residential real estate consultant Victor Lund, founding partner of Southern California-based WAV Group.       Both Fischer and Hellman say the decision to leave listing search off their sites was a strategic one, not a monetary one. "It's basically a marketing decision," Fischer said. "As I decide what it is that I want to communicate as a real estate agent and a broker and a brand, I've made the conscious choice that our representat...