MarketingMLS & Associations

Why do listings look the same wherever we go?

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Take a deep real estate technology dive, Aug 7, 2017

I'm going to describe what properties look like on your website. Keep in mind I've probably never even been to your site. But I bet I'll do a pretty solid job of describing the page that shows a specific listing. Here we go: At the top there's your branding and main navigation. This is maybe 2 inches or so on my laptop screen. It has your logo in the upper left and all of that stuff. Since my screen is about 8 inches tall, this section of the the page takes up about 25 percent of the available viewing area. Below this there's some small type that works to flip around to other properties but it's pretty unnoticeable. What's more noticeable is the large type which shows the address. This is the biggest type on the page (unless the logo in the top branding area is bigger). There's also a big picture of the property in the upper left area. It's the biggest picture on the page. Below it are a bunch of little postage stamp pictures of the property from different angles or interio...