MarketingTechnology

Shooting video is only the beginning

Video: Simple as 1-2-3

Editor's note: This is the second of a three-part series on video creation tools for Realtors. Read Part 1, "Turn mobile photos into listing videos."Have you jumped on the video bandwagon yet? If not, you're missing a huge opportunity to convert more buyer and seller leads into closed transactions.Many agents are intimidated by video. They may not like the way they look on camera, or feel it's too hard to do video well. Or they're simply too busy.In the meantime, they're spending hundreds of hours on Facebook, hoping to generate leads. Others are paying for Google Adwords in the hope the online advertising model will drive visitors from their site.If you want to put your Web and social media marketing on steroids, using video posted to your personal YouTube channel is one of the most powerful ways to do it.In a recent webinar, James Wedmore discussed the opt-in conversion rates from various sources. The conversion rate from Google was only 0.58 percent, and the conv...

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