Seattle-based brokerage Redfin has expanded operations to Miami, Fort Lauderdale and West Palm Beach in South Florida bringing its tech-focused model to a total 22 markets, the company announced today.

It’s the fourth major market Redfin’s opened shop in so far in 2013, after adding operations in Houston, the Bronx in New York City, and Raleigh and Charlotte in North Carolina in February.

“Redfin has long had its sights on South Florida as an ideal market to invest our resources,” said Scott Nagel, Redfin’s president of real estate operations.

In addition to providing in-depth multiple listing service-sourced data to consumers, Redfin’s model stands out from many brokerages with its agent-compensation structure. Redfin agents are salaried employees who don’t earn commissions, but receive bonuses, the company says, on customer satisfaction.

The firm has already hired seven agents to represent buyers and sellers across Palm Beach, Broward and Miami-Dade counties, according to the Fort Lauderdale-based Sun Sentinel.

Redfin utilizes its technology focus to streamline its operations and give commission rebates to sellers and some buyers. Seller’s agents charge 1.5 percent commission, as opposed to the traditional 3 percent, Redfin says.

In 2012, Redfin reduced the commission refunds it offers to buyers, saying it was raising fees by an average of 16 percent to provide customers with “a one-on-one relationship” to their agents. Now, only buyers who work with a Redfin “partner” agent — one who works for another brokerage but represents some Redfin clients — would receive a rebate of 15 percent from what they usually charge.

Redfin’s been busy, and a bit controversial, this year.

Redfin announced plans to more than double its staff of listing agents in 2013 to bring the number of sellers it represents into more balance with the number of buyers it services.

The firm started displaying “Offer Insights” in January, a feature that surfaces offers along with home search results, revealing details about surrounding buyer and seller negotiations, including agents’ notes about why offers were accepted or rejected. The move inspired criticism from some and praise from others.

Earlier this month, Redfin rolled out a tool that uses recently sold comparable homes to generate an estimate of a home’s value.

And in March, the firm redesigned its website. Redfin’s CEO Glenn Kelman pointed out some of the site’s new features then, including larger photos on property detail pages and the integration of Redfin’s iconic deep red brand color throughout the site.

In December, Redfin launched “Collections,” an image-sharing tool that allows users to build Pinterest-like pages with images from multiple listing services (MLS), with MLS-compliant attribution attached to them.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Don’t miss out! Inman Connect Las Vegas is this week and you can catch all the excitement with a virtual ticket.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription