This post explores a marketing tactic submitted by Edina Realty Home Services, the most recent winner of #madREskillz, a weekly Inman News Twitter conversation. Every Thursday, Inman News invites real estate professionals and companies to tweet offbeat marketing tricks using the tag #madREskillz. After reviewing the submissions (and “RTing” many in the process), we select two finalists and put them to a vote on Facebook. Then we feature the winner in a story. “Mobile, mobile, mobile" is something of an industry refrain today. And though you may be tired of hearing it, it’s unlikely to fade anytime soon: The number of buyers who lean on smart devices to hunt down homes continues to increase rapidly. Seeking to capitalize on the trend, some brokers are developing applica...