Floored voted best real estate tech startup at Realogy summit

3-D floor plans let users walk through a virtual recreation of actual space

Screen shot of 3-D interactive tour by Floored.Screen shot of 3-D interactive tour by Floored.

Floored, which creates interactive 3-D floor plans that allow users to walk through a virtual recreation of an actual space, was voted the best real estate tech startup today at the Realogy FWD Innovation Summit, hosted at the real estate franchisor’s Madison, N.J., headquarters.

The company took home a prize of $25,000 after attendees voted it the best real estate tech startup among three finalists that were chosen out of 15 startups that presented at the event. Selected by a panel of judges, the three finalists were: Floored, HomeZada and BuyerMLS.

Floored staff members create 3-D models by scanning spaces with a proprietary 3-D camera, using algorithms and manual tweaks to smooth the data. The resulting interactive 3-D model can be made available and shared online.

HomeZada was voted the second best startup, followed by Buyer MLS.

Realogy Franchise Group CEO Alex Perriello said today that the event’s purpose was to ask: ”How can we incorporate some of these, test things, or try things in a real-life situation with brokers and agents?”

The 15 startups that presented at the event were chosen from nearly 100 applicants. Realogy owns major real estate brands including Coldwell Banker, The Corcoran Group and Sotheby’s International Realty.

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The 15 startups that presented at the event were: MyCityWay, Realty Mogul, StreetAdvisor, Storefront, Floored, BuyerMLS, HomeLight, Lumentus Social, Onvedeo, Keyzio, Updater, Relocality, Planwise, RealScout and HomeZada.

Editor’s note: A previous version of this story identified Alex Perriello as the CEO of Realogy. Perriello is actually the CEO of Realogy Franchise Group, which is part of Realogy Holdings Corp. 

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