The new Berkshire Hathaway HomeServices real estate franchise has rolled out Facebook, Twitter and Instagram accounts. The move comes in advance of broad adoption of the new brand by many Prudential Real Estate and Real Living brands beginning in the third and fourth quarters of this year. The social media pages, featuring copious amounts of the "cabernet and cream" color scheme the brand unveiled in March, will be used to build out the new brand's voice and culture, according to HSF Affiliates LLC, the managing company behind Berkshire Hathaway HomeServices. HSF Affiliates was formed in October as a joint venture between Berkshire Hathaway affiliate HomeServices of America and Brookfield Asset Management to manage and roll the Prudential Real Estate and Real Living brands, and thei...
Oct 30, 2012 by Inman
Apr 5, 2013 by Inman