If you ask me, Frank McKinney, "the most luxurious spec homebuilder in the world," understands the psychology of the ultraluxury buyer better than almost anyone else in the world. While you probably cannot afford his lavish marketing budget, many of his strategies work in virtually all price ranges. Several years ago, Steve Kantor, in his book, "Billion Dollar Agent: Lessons Learned," profiled agents who had sold $1 billion worth of real estate. Approximately 70 percent of these agents attributed their success in large part to giving back to their communities. Like these billion-dollar agents, McKinney attributes much of his success to "paying it forward." Robin Hood and the ultraluxury market McKinney lives not to build lavish houses but to "sell to the rich to give to the poo...
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