Eighty percent of consumers either don't know or are unsure about the difference between a Realtor and a real estate agent, suggesting that industry efforts to promote the advantages of working with a Realtor "may have been significantly less effective than hoped," the Houston Association of Realtors said today in releasing the results of a survey of more than 6,600 homebuyers, sellers, owners and renters. Only agents who are members of the National Association of Realtors may call themselves Realtors. The survey found consumers often had their own ideas about the difference between Realtors and real estate agents, including: “The Realtor is the boss, and the agent works for the Realtor.” “Generally the Realtor is more educated and experienced.” “One is a broker and...
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