Realtor.com operator Move Inc. has named Barbara O'Connor -- a former Yahoo executive who joined the company last year -- chief marketing officer. Barbara O'Connor O'Connor will continue to oversee Move's marketing efforts, including realtor.com's aggressive "Find It First" brand campaign, which portrays the timeliness, accuracy and completeness of the site's listings as giving its users a competitive advantage over buyers searching for homes on purportedly less reliable third-party websites. The campaign is one of several initiatives in recent months aimed at clawing back market share that realtor.com has lost to competitors Zillow and Trulia. Along with leading marketing initiatives, Move said O'Connor will supervise Move's business-to-consumer and business-to-business marke...
MLS & Associations
Jul 12, 2013 by Andrea V. Brambila
Jul 10, 2013 by Inman