Zillow will get a direct listing feed from Bay Area Real Estate Information Services Inc. (BAREIS), a Santa Rosa, Calif.-based multiple listing service (MLS), in exchange for enhanced member broker and agent branding on the portal and other perks.

The 7,500-member BAREIS joins the Houston Association of Realtors (HAR); Connecticut Multiple Listing Service (CTMLS); Shrewsbury, Mass.-based MLS Property Information Network Inc. (MLSPIN); Corpus Christi Association of Realtors (CCAR), which joined in March; and others as members of the Zillow Partnership Platform, which the portal introduced last year.

“It makes perfect sense that we would work with Zillow to make sure the listings of our sellers, agents and brokers are as up to date and accurate as we can possibly make them,” said BAREIS CEO Jim Branscombe, in a statement. BAREIS serves five counties north of San Francisco — Marin, Mendocino, Napa, Solano and Sonoma — in a largely agricultural area known for its vineyards.

Zillow, like its rival Trulia, in some markets has dated and inaccurate listings because some of them come from a variety of places, including brokers, agents and other sources, and not directly from MLSs.

The direct feed to the Zillow Real Estate Network, which includes Zillow.com, Yahoo Homes, Google Now, HGTV’s FrontDoor and HotPads, is updated as often as every 15 minutes.

“The Zillow Partnership Platform strives to eliminate the confusion associated with stale data, lagging price changes and incorrect statuses,” said Bob Bemis, Zillow vice president of partner relations, in a statement.

Trulia launched a program in 2011 in which MLS data takes precedence over other sources when discrepancies are found. Large MLSs providing Trulia with direct feeds include HAR, MLSPIN, CTMLS, Midwest Real Estate Data LLC (MRED),  and Bay Area Real Estate Information Services Inc. (BAREIS) in the San Francisco Bay Area.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription