RealtyTrac, Real Trends join forces to offer housing stats

Companies will survey real estate brokerages

realtytrac_realtrends

Foreclosure data aggregator RealtyTrac and communications and consulting company Real Trends are teaming up to offer housing market trends, statistics, and analytics.

The two companies have signed a strategic alliance agreement to share and expand their collective stores of real estate data, including conducting surveys of leading real estate brokerages nationwide and using their respective media relationships and contacts to pitch joint stories and reports about the housing industry.

Denver-based Real Trends provides analysis and information on the residential brokerage and housing industry and publishes annual rankings of the top 500 brokerages by transaction sides and sales volume, of the top 1,000 U.S. real estate agents and teams by transaction sides and dollar volume, and of agents and teams who have done at least 50 deals in all 50 states and more than 600 major cities.

“We are honored to be joining forces with Real Trends, a longtime leader in providing news and information to real estate professionals for almost three decades,” said RealtyTrac CEO Jamie Moyle in a statement.

“Both companies bring tremendous credibility to this relationship, benefiting both organizations through the sharing of our extensive databases and media prowess to expand our reach both locally and globally.”

Both companies said they value the insights brokers who operate top-ranked firms bring to understanding the status and trends of the recovering housing market. In February, RealtyTrac launched a brokerage network in which the company provides exclusive leads, market insight and media exposure to one brokerage per market in exchange for local “tribal” knowledge to complement its mortgage, property and demographic data.

“We are very excited to be working formally with RealtyTrac to develop new sources of key information and business opportunities for the brokerage industry and our clients,” said Steve Murray, president of Real Trends, in a statement.  “They are an unquestioned leader in providing reliable housing market information and we are proud to be associated with them.”

Last week, RealtyTrac launched a new screening tool, Seller LeadTrac, to help agents and brokers in the RealtyTrac Network identify homeowners who might be willing to put their properties up for sale. The company said it had already used Seller LeadTrac to identify more than 800,000 properties that are likely to come on the market.

What do you expect from this alliance? Let us know in the comments below.

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