Brokerage

Redfin looking to rustle up listings with ‘Price Whisperer’ tool

Homeowners can float a price and get buyer feedback before listing

Tech-focused brokerage and referral site Redfin is hoping to rustle up listings with a free tool that allows homeowners who are contemplating putting their property on the market to poll potential buyers, via a Redfin agent, about their interest in the home at a specific price.Homeowners who use Redfin's "Price Whisperer" tool get simplified feedback from up to 250 homebuyers polled by a Redfin agent that reveals how likely they could sell their home at the price they tested.Homeowners who use the tool -- which Redfin rolled out today in Boston, Chicago, Los Angeles, New York, Portland, Ore., San Diego and the San Francisco Bay Area -- are under no obligation to sell their home or work with a Redfin agent."Price Whisperer was created to get Redfin customers top dollar with less risk, asking Redfin.com’s audience of serious, active buyers the question that matters most: Are you interested in touring a home at this price?” said Redfin CEO Glenn Kelman in a statement.W...