If you’re looking to add a bit more luster to your blog, have a look at the entries of the latest #madREskillz entries: They were chock-full of ways to jazz things up.
Sellstate Regency Realty said that while 80 percent of people read headlines, only 20 percent actually click on them. The takeaway: Make your headlines sing.
The Real Team's 1950 Packard
But you may not want to allow wit to trump SEO. Rob Wachter recommends creating landing pages that are location-based. (Headlines saturated with targeted locations would improve such pages’ SEO.)
Regardless of the copy you post on it, your blog should always feature captivating images. That’s why an agent with a blog should always be an adept photographer, Boston Real Estate tweeted.
Still, serving up compelling copy is essential.
Pederson Properties offered an example of engaging content by tweeting a how-to post for enhancing curb appeal. Zach Seybold’s post on home renovations and Ryan Lundquist’s video post on a hoarder house are two other tacks to take.
And if you want to bring content to the digitally savvy, consider taking Smith & Associates’ approach. They’re planning to launch an iPad magazine soon.
“This will be a great way to connect to the community,” Katherine Dobbins tweeted.
Had your fill of blog tips? Then we’ll leave you with a marketing idea for the real world.
Parade around town in a 1950 Packard, like The Real Team. “It’s our daily driver around town and people flock to it,” The Real Team tweeted.