Prudential Select Properties says it hopes to be less dependent on ads from Google by creating video "microsites" for every qualifying listing. The St. Louis-based brokerage has signed a contract with RealBiz Media Group Inc., which will provide Prudential Select Properties with its "MicroVideo App." The MicroVideo App provides "fully interactive, freestanding video microsites that are optimized to drive search engine optimization" to Prudential Select Properties' website, the companies said. "We understand the importance of organic search results," said Prudential Select Properties COO Gary Lombardo in a statement. "Fighting for organic search results is a more sustainable strategy than bidding for keywords and paying for search engine ads." The brokerage, which has more than 500...
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