Three weeks ago in Chicago, members of the National Association of Realtors' board of directors -- 625 practicing Realtors from every state and territory -- put their busy summers on pause to make decisions about their website, realtor.com. It was an extraordinary gathering, and it produced extraordinary outcomes. As president of realtor.com, I’d like to share my perspective on what these outcomes mean for the site, for the Realtor brand, consumers, and the real estate industry as a whole. For me, it is not possible to understand the decisions made in Chicago without a look at the broader strategic context -- and a little bit of history. Here’s how I see it. Yesterday In 1996, the NAR board of directors decided to proactively address the world-changing phenomenon of t...
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