Doug Perlson (@DougPerlson) is the founder and CEO of New York City-based RealDirect, a data-driven real estate brokerage and technology company that uses Web-based applications to help buyers and sellers transact real estate more efficiently.

Before launching RealDirect, Perlson was the co-founder and CEO of TargetSpot, the largest Internet radio advertising network and a leading online audio, video and display advertising technology platform. He’s also held leadership positions at Seevast and About.com, and started his career as a real estate lawyer.

Hear his thoughts on what it takes to launch a startup, and “Raising Money to Build Your Vision.”

“Raising Money to Build Your Vision.” (3:38).

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