Real estate marketing software firm Imprev Inc. has updated its mobile marketing platform to provide Google Plus and Pinterest integration. Imprev's marketing center allows agents to create broker-branded mobile-optimized marketing items like fliers, virtual tours, postcards and brochures and share them through a variety of channels, including email, a stand-alone website, Facebook, Twitter, PDF and now Google Plus and Pinterest. "Smart agents are aggressively using social-media sites in order to engage buyers and sellers," Imprev CEO Renwick Congdon said in a statement. "Integrating Google+ and Pinterest into our marketing platform ensures our customers can easily post to the most popular social sites." Imprev client Prudential Northwest Properties has moved over to the new platf...
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