Dotloop has partnered with seven additional Realtor associations, bringing the total number of associations who grant dotloop the ability to integrate their electronic real estate forms into its transaction management software to more than 50.
Like most of the associations that have partnered with dotloop in the past, the latest group does not provide members with free or discounted access to the platform. The partnerships ensure that the Realtor association’s most up-to-date forms are auto-populated in the platform, and that only valid members have access, said dotloop CEO Austin Allison.
The seven associations that have partnered with dotloop in the last 30 days are:
- Kansas Association of Realtors
- Maryland Association of Realtors
- Omaha (Neb.) Area Board of Realtors
- Park City (Utah) Board of Realtors
- Reno/Sparks (Nev.) Association of Realtors
- Southern Maryland Association of Realtors
- Toledo (Ohio) Board of Realtors
Allison would not say whether the deals included a revenue-sharing aspect, but said that the service would be jointly promoted and marketed to members.
The scorecard for the 4-year-old, Cincinnati-based firm stands at: 400,000 agents, about half of which are active users, Allison said; 2,500 brokerages who pay to provide dotloop to its agents; and more than 50 Realtor associations.
|Agents||Paying agents||Brokerages||Realtor Associations|
|Number partnering with dotloop||400,000||~80,000||2,500||50+|
Allison estimates that approximately 20 percent of the 400,000 agents signed up to use the platform — which has a baseline, free product — are accessing paid versions, either as individuals who have upgraded or as members of brokerages who have purchased the platform as a benefit for their agents.
In the last few months, dotloop has gone head-to-head with the real estate establishment over issues surrounding users’ access to real estate form libraries.
The California Association of Realtors (CAR) does not allow dotloop users to fill out the association’s copyrighted forms on the dotloop platform, limiting its usefulness to members of the nation’s largest statewide Realtor association. CAR has cited both security concerns and a long-term exclusive licensing agreement that a CAR subsidiary has granted its own software firm, zipLogix LLC.
In August, dotloop won the right to subpoena CAR, Northwest MLS, Instanet Solutions and Google Inc. in connection with a lawsuit it filed against an alleged hacker who shared videos of how he or she accessed different form libraries on the dotloop platform.
The Arizona Association of Realtors (AAR) notified dotloop in September that it was canceling its licensing agreement with the company, citing security concerns associated with the dotloop platform’s access to the trade group’s real estate forms.
Allison says he expects the deal with AAR to be restored after dotloop addresses the association’s concerns.
Dotloop says those concerns are related to a “save as” feature in its platform. AAR has yet to integrate with dotloop after signing a deal to integrate its forms with the firm in October 2012.
The cancellation notice affects the automatic renewal of the deal the firms signed last year, and the original one-year agreement is still in place, Allison said.