Agent casts daughter in starring marketing role

Listing photos showcasing lake highlight home's best feature

When it comes to marketing, sometimes your kids are your best asset, says Jay Zwelling (@BrokerJayZ), an agent at ShowcaseMiami Realty, passing on a bit of wisdom imparted to him by his broker.

Zwelling recently wove adorable pictures of his daughter into the photo gallery of one of his listings on the local multiple listing service. Featuring his daughter cruising on a stand-up paddle board, the photos showcased the home’s lake, drawing attention to what Zwelling said is the home’s best feature.