Technology

HAR outsources listing syndication to ListHub

Move subsidiary receiving 90 percent of US listings

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The Houston Association of Realtors will outsource the provision of listing syndication services to its 26,000 members to Move Inc.'s ListHub subsidiary, the companies said today. The agreement with HAR brings the number of multiple listing service and broker data sources ListHub supports to 454, representing 90 percent of the listings in the nation. ListHub provides listings to more than 125 third-party listing portals like Zillow and Trulia. The more than 48,000 brokerage firms that use ListHub have a "dashboard" that lets them decide which listings portals they wish to "syndicate" listings to. HAR said it decided to move syndication services to the ListHub platform "in order to provide members with consolidated marketing analytics, centralized lead and traffic routing, a centralized control panel for making all online marketing choices, and the benefit of the data licensing protections provided by ListHub through their agreements with the publishers in their network." In...