Franchisor Keller Williams Realty Inc. has simplified its logo in conjunction with its 30th anniversary and will immediately begin rolling out the new branding across its platforms, products and tools, including its proprietary marketing system, eEdge, and its new agent-branded mobile app.

The simplified logo, which features a lowercase “kw” and sans serif “Keller Williams” that contrast with the script “KW” and block “Keller Williams” of the old logo (below), “stays true” to Keller Williams’ agents-first philosophy, said Ellen Curtis, Keller Williams’ executive director of marketing and communications, in a statement.

“We stand behind our agents, not in front of them — and our new identity reflects that,” Curtis said. “It’s purposefully simplified to complement our agents’ brands, not compete with them.”

The Austin, Texas-based franchisor claimed the North American agent count throne earlier this year with more than 90,000 agents


Previous Keller Williams Realty logo.


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