TREND MLS signs up for CoreLogic’s Matrix MLS platform, GoMLS mobile app

TREND MLS serves 25,000 real estate agents and brokers in the metro Philadelphia market

CoreLogic’s Matrix is having a good year. TREND, a multiple listing service that represents about 25,000 real estate agents and brokers in the Philadelphia metro region, is the latest MLS to choose Matrix as its platform.

TREND, which covers parts of Delaware, New Jersey and Pennsylvania, has signed a multiyear agreement with Irvine, Calif.-based CoreLogic to make Matrix the “primary component” of its next MLS system, CoreLogic announced today. TREND plans to launch the Matrix system in fourth-quarter 2014. The system will incorporate TREND’s public record data in its design.

Big fish image via Shutterstock.
Big fish image via Shutterstock.

“TREND wanted a technology vendor we could collaborate with to design a rich, property-centric system that would be unique to the TREND market area,” said Tom Phillips, president and CEO of TREND, in a statement.

“After many meetings with CoreLogic about what form our next multiple listing platform might take, it became clear that CoreLogic was the right company — and Matrix was the right platform — to help meet our members’ needs. Matrix offers the design flexibility our members want and exemplifies the performance and mobile functionality our members need.”

TREND will also launch CoreLogic’s GoMLS mobile app for real estate agents and their clients in first-quarter 2014. The app is compatible with iPad, iPhone and Android devices.

With the addition of TREND, CoreLogic now serves a significant share of the multiple listing organizations in the Mid-Atlantic region, the company said.

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“TREND’s decision to enter into a business relationship with CoreLogic is especially gratifying due to the size and high-profile nature of its market area and the fact that it has an ultra-professional product development team with firsthand knowledge of the system management and development processes,” said Brian de Schepper, CoreLogic’s vice president of real estate solutions, in a statement.

“Working together closely, our two teams will create a solution that sets a new standard for the real estate industry. We are truly honored to be selected to work with TREND on this landmark project.”

TREND is not the only MLS to sign up for the Matrix platform this year. Last month, two Ohio MLSs, Akron area-based Centralized Real Estate Information Service (CRIS) and Cleveland area-based Northern Ohio Regional Multiple Listing Service (NORMLS), signed a five-year agreement to license the Matrix platform for its shared listing database, the Northeast Ohio Real Estate Exchange (NEOHREX). The two MLSs collectively represent more than 9,000 members.

In September, four Southwest Florida real estate associations representing more than 4,000 members banded together into a single MLS powered by the Matrix platform. And in February, Metrolist, Colorado’s biggest MLS with 15,000 members, signed a multiyear agreement for the Matrix platform after more than 25 years running its own MLS systems.

At the end of October, My Florida Regional Multiple Listing Service, Florida’s largest MLS with more than 33,000 members, announced it would begin testing the Matrix platform in first-quarter 2014 for possible adoption in the second quarter, partly due to a disappointing launch of CoreLogic’s Fusion system earlier in the year.

CoreLogic’s Matrix platform was in the running to provide MLS services to San Diego-based Sandicor Inc., but lost out to Lender Processing Services’ Paragon 5 platform in August.


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