Tech-based brokerage Redfin has launched a custom listing service for homebuilders in the 22 markets the brokerage serves nationwide, which it promises will provide builders with "massive exposure" to buyers surfing Redfin.com, targeted email marketing capabilities, and data-driven market research. The first Redfin Builder Services client is the Solo Lofts, a 20-unit green condo building in Seattle to be built by Vancouver-based InHaus Development with presales beginning in January. Redfin said the new service comes in the wake of a sales effort at the Vannoy Park community in Atlanta, where Redfin sold all 26 units in less than 10 months at 99 percent of the client's target pricing. The Seattle-based brokerage said Redfin Builder Services will provide market research to help buil...
Jan 28, 2013 by Inman
Nov 12, 2013 by Inman