Floored’s interactive 3-D experiences may represent future of virtual home tours

Startup Spotlight: Users can navigate interactive models created from photos and measurements

Floored aims to transform the way agents communicate space to prospective buyers by replacing static images and constrictive videos with interactive 3-D experiences much like those offered in video games. Using a special scanner and proprietary software, Floored renders photographs and 3-D measurements into interactive models that let users move around spaces virtually, and even manipulate them.

“You can look behind you, you can see what’s around the corner, you can walk in from the front room,” said Floored CEO David Eisenberg.

The startup is steadily attracting more interest from real estate brokers, who Eisenberg said may leverage Floored models to attract more online visitors to listings. Lending credence to his claim, Floored was voted the best real estate tech startup at the Realogy FWD Innovation Summit earlier this year.

Eisenberg is scheduled to discuss the future of home virtual tours with other industry experts at the Real Estate Connect panel “Next-Gen Virtual Tours.”


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