Nest pimps old fire truck, puts it on the street selling smart thermostats and fire alarms

Offline component of online marketing campaign is bold, innovative and a little whimsical
Published on Dec 11, 2013

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by CareyBot

In a page right out of the #madREskillz book, Nest, a maker of smart thermostats and smoke and carbon monoxide detectors, has renovated a traditional fire truck and turned it into a traveling marketing hub. The Twitter-blue, gleaming-chrome truck happened ...