@home Real Estate’s Christmas ornaments keep brokerage top of mind with clients

#madREskillz: $25 keepsakes aimed at winning repeat business and referrals
Published on Dec 17, 2013

Brokerage @home Real Estate is giving out a gift designed to bring back warm memories of the services provided by the company and its agents every time the holidays roll around: Christmas tree ornaments that commemorate homes that its agents have helped clients buy or sell.The Alexandria, Va.-based firm, winner of the latest #madREskillz contest, custom designs each ornament with a hand-painted image of a client’s home or former home on one side, and the @home logo on the other.“It’s designed to be like a keepsake that they will always treasure,” said @home agent Peggy Kammen, who cooked up the idea when brainstorming Christmas gift ideas with colleagues. “They will find the ornament and go, ‘Oh, yeah,’ and hopefully that will spur a lot of great memories of the time they lived in their home."@home pays $25 to Kammen’s sister-in-law, Milford, N.J.-based artist Amy Hansen, to craft each ornament. Working from photos that @home provides, Hansen has created ab...