SmartZip Analytics Inc. now helps brokers and agents drum up sellers with geotargeted Facebook ads, extending its current suite of online ad, email and direct mail marketing products that use its predictive analytics platform. With the Pleasanton, Calif.-based firm's new Facebook marketing tool, agents define the farm area they would like it to cover and then SmartZip runs its predictive "SmartTargeting" model that analyzes more than 250 home, neighborhood, owner and loan attributes and trends. The model identifies homeowners it considers to be ripe seller prospects, ranking them by their likelihood to sell. Brokers and agents can then place their branding on those homeowners' Facebook pages. “Our vision of high-tech farming is constantly expanding as our clients request mor...
Aug 12, 2013 by admin
Oct 30, 2013 by Inman