Closing Time raises $2.7 million in seed funding from familiar investors

Doorsteps competitor offers up customized to-do lists for homebuyers

Screen shot of Closing Time home page.Screen shot of Closing Time home page.

In what appears to be a vote of confidence from several Silicon Valley luminaries, Amitree, whose Closing Time tool offers personalized homebuying checklists, has raised $2.7 million in seed funding from global venture capital firm Accel Partners and individual investors.

Individual investors include several former Yahoo execs, including founder and former CEO Jerry Yang, former Chief Technology Officer Farzad Nazem, and former Senior Vice President and Treasurer Gideon Yu, the current president and co-owner of the San Francisco 49ers and a former chief technology officer at Facebook and YouTube. Former Yahoo Senior Vice President Vishal Makhijani, who is also chief operating officer at Udacity and a former COO of Zynga, is also on board for the funding round.

Other investors include Owen Van Natta, who has previously held executive positions at Zynga, MySpace, Amazon.com and Facebook; and Morado Venture Partners, co-founded by Ash Patel, former chief product officer at Yahoo, and Michael Marquez, co-founder of CODE Advisors.

Bruce Golden, a partner at Accel Partners, had previously worked extensively with Amitree’s founders Jonathan Aizen and Paul Knegten at their last company, display ad startup Dapper, Amitree said.

Yahoo acquired Dapper in 2010, so this funding round seems to indicate this bunch of investors are both familiar with and have confidence in Aizen and Knegten’s work.

The two launched Closing Time in March 2013 with the aim of simplifying the homebuying process for consumers. With some input from buyers on their personal situation and finances, the tool generates a customized, understandable to-do list of tasks that are state-specific and outline each step of the process. Real estate brokerages that offer the tool can tailor each question, task and recommendation their buyers see.

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“We’re excited to deliver on the promise of making stressful, complex processes, such as buying a home, simpler and more human,” Aizen said in a statement.

This investment “speaks to the huge opportunity in front of us to drive value for homebuyers and their agents alike,” he added.

In September, the San Francisco-based real estate startup announced a partnership with that city’s largest brokerage, Zephyr Real Estate, to offer the firm’s clients a branded version of the Closing Time tool.

Closing Time competitor Doorsteps launched a tool that allows lenders to engage users through the platform in July, not long after Move Inc. acquired the company.

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