“NestBuilder.com’s mission is to both empower the real estate agent and to connect the homeowner/homebuyer directly with the agent in a personalized and meaningful relationship without interference from large, impersonal, third-party lead generation sites,” said Steve Marques, president and chief revenue officer at RealBiz Media Group.
The site’s selling point is its hyperfocus on video. Many of its listings are represented exclusively through video, and its agent pages will “interact” with a variety of video ads.
The listing videos are powered by patented technology that automatically converts listings into videos with voice-overs, music and text, RealBiz Media Group said. According to the company, the site currently carries 600,000 videos, and expects that number to reach 1 million by the end of March.
NestBuilder.com said it will carry multiple listing service (MLS) listings, exclusive listings and listings sourced from homebuilders.
The site allows consumers to compile video listing collections and share them, “as well as discover relevant community information and showcase lifestyle enhancements.”
In addition to displaying listings, NestBuilder.com also integrates with 100,000 newly created RealBiz Media agent Web pages. The pages are designed to “interact” with mobile, video ads, RealBiz’s MicroVideo App (MVA) platform and other home video content, RealBiz said.
Last year, RealBiz licensed its MicroVideo App to ERA Real Estate and Prudential Select Properties. The app generates branded property video microsites for all qualifying listings in the brokerages’ systems, with the intent of helping to drive more traffic to their websites.
“Homebuyers are able to create personalized video collections of potential homes to be set up for review and sharing. Agents can quickly bring their listings to life via RealBiz’s rich video conversion tools, and market their properties directly to homeowners and homebuyers in a personalized, customized, entertaining and engaging format no matter where they are.”
Editor’s note: An earlier version of this story misspelled NestBuilder.com’s name as “Nextbuilder.com.”