Look at the average real estate company and how they’re using technology -- it’s probably to complete a specific task or solve a specific problem. Think e-sign functionality for mobile signatures, or CRM for a full pipeline. That’s a great start, but homebuyers and sellers are skewing younger, are increasingly tech-savvy and are expecting more. They don’t want technology to be used in a one-off way. They want technology to be used in a way that not only makes the transaction process less painful, but also makes their lives easier. Plus, they want their experience to be personalized. To meet those expectations, real estate franchises need to think about where technology is headed. No matter how innovative, exciting and fresh an idea or new application may seem, something even ...
Dec 2, 2013 by Seth Price
Nov 20, 2013 by Andrea V. Brambila
Dec 26, 2013 by Inman