What if brokerages opened virtual offices off of Zillow or Trulia?

Eric Bryn explores how brokers can partner with listing portals

NEW YORK — The relationship between brokers and major third-party listing portals can sometimes be contentious. But what if brokers partnered with the portals, carving out their own branded, virtual offices on Zillow’s or Trulia’s website?

Eric Bryn, former Baird & Warner exec and current managing director of digital strategy at marketing firm Core Twelve, ponders what that could look like at Real Estate Connect New York City.