Brokerage

What if brokerages opened virtual offices off of Zillow or Trulia?

Eric Bryn explores how brokers can partner with listing portals
Published on Jan 16, 2014

NEW YORK -- The relationship between brokers and major third-party listing portals can sometimes be contentious. But what if brokers partnered with the portals, carving out their own branded, virtual offices on Zillow's or Trulia's website?Eric Bryn, former Baird & Warner exec and current managing director of digital strategy at marketing firm Core Twelve, ponders what that could look like at Real Estate Connect New York City....