Marketing

Preferred vendor deals help agents boost referrals

Nest4Less' Andrew Kelley says free platform offers social media marketing opportunity

Nest4Less' Andrew Kelley interviewed at Real Estate Connect New York City. NEW YORK -- Some real estate agents struggle to come up with compelling content to attract potential clients on social media sites. Real estate startup Nest4Less has one solution: Offer up discounts on popular home services, be they plumbers, loan officers, or day care centers -- without shelling out a penny yourself. Agents who sign up with the Attleboro, Mass.-based company invite their preferred vendors to the Nest4Less platform, and from then on, the company works with the vendor to come up with their own special offer. The company also has its own network of 30-plus national and regional vendors per market. The service is free for agents and paid for entirely by vendors. Deals can be displayed on an agent's website as a place for clients to return to during or after a transaction. Agents can also share deals on their Facebook page, and no matter how many times a deal link is shared it always co...

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