Why go to the extra trouble of engaging in Chinese social media? After all, if you are targeting buyers from mainland China, you probably already have your listings on a Chinese international property portal, you may be attending property expos in cities like Beijing, Hong Kong and Shanghai, and you are definitely closing transactions with Chinese buyers. Agents who engage in Chinese social media find that it gives them another channel for building their brands in China. It is another way of connecting with potential buyers. And because Chinese consumers are so much more dedicated to social media than even Americans are, your efforts can pay off handsomely. Five things you should have known about Chinese social media Before we get to Chinese real estate social media tactics, le...
Jan 15, 2014 by Inman
Dec 6, 2013 by Inman