Paid ads from real estate agents, in the form of advice columns designed to blend in with news stories and other editorial content, have long been a staple of newspapers' print real estate sections. Now, in an effort to keep pace with the digital era, news publications across the country are beginning to publish similar posts crafted by advertisers online, in exchange for cash. "Native advertisements," also known as “sponsored content," are ads that look like news articles and appear on news websites next to news articles. Due to their design and placement, they offer generous exposure and perhaps even an air of authority to marketers. As a result, more real estate agents and brokers may gravitate towards the advertising option in the years ahead. Serving the Cape Cod area of...
Jun 14, 2013 by Teke Wiggin
Jun 7, 2013 by Teke Wiggin