Ranking agents based upon algorithms composed exclusively of transactions closed, total production or the number of “stars” is about as effective as hiring your real estate agent based upon the question, “Who’s the prettiest?” Unfortunately, consumers don’t know the right questions to ask. It’s our job to educate them. Agent rating systems have become a hot-button controversy -- and for good reason. In my opinion, the current ranking systems are approaching this all wrong: They’re looking at the agent’s past performance rather than providing consumers with tools that can help them evaluate the agent’s ability to deliver the customer experience the clients want. Consequently, we need to flip most agent ranking systems upside down. Instead of starting with agent rat...
Jan 16, 2014 by Paul Hagey
Dec 6, 2013 by Teresa Boardman