RentHop is expanding nationally, putting it toe to toe with a handful of other rental sites that offer countrywide coverage, including Apartments.com, Apartment List, Zillow-owned HotPads and Trulia's rental marketplace. What RentHop says sets it apart from the pack is its listing ratings system, which assigns scores to listings that are designed to help consumers gauge whether a listing is worth inquiring about. "HopScores" are based on the completeness of a listing, its quality relative to nearby listings and the historical responsiveness of its property manager. But the scores also reflect freshness. As traffic to a listing increases, its score decreases, pushing it farther down in search results, so consumers see the newest listings first. RentHop, which launched in 2009 an...
Oct 15, 2013 by Paul Hagey
Oct 3, 2013 by Inman