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BoomTown, one of 11 customer relationship management platforms in Zillow’s “Tech Connect” program, is now pulling in leads from Zillow.

BoomTown and fellow CRM company Zurple were the first firms to join the “Zillow Tech Connect” program when it launched in November, and today marks the beginning of BoomTown’s integration with Zillow.

“This is our first (application programming interface) connection with another lead generation source, and one of many steps we’re taking to further streamline the lead management efforts of our clients,” said Grier Allen, CEO and president of BoomTown, in a statement.