Brokerage

Tapping into the ‘brand within a brand’ culture of real estate

Insights from Bill Leider and Jeff Turner
Published on Feb 19, 2014 | Updated on Jun 4, 2014

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by CareyBot

Author and consultant Bill Leider and Jeff Turner, director of strategy, RealSatisifed, discuss how agents can exploit untapped opportunities by understanding the “brand within a brand” culture of real estate ...

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