Last week, Facebook acquired WhatsApp, the popular mobile messenger app, for a jaw-dropping $19 billion. That’s billion with a "B." Needless to say, the move generated lots of headlines, with many stories focusing on the deal's price tag. But Facebook is a media empire, and these types of acquisitions are fairly common in this space. In fact, I’d be shocked not to see additional acquisitions of this nature in the future. Facebook's business strategy is pretty clear: Win the mobile game by creating and or acquiring applications. This includes public and private social networking, messaging and photo sharing. The announcement was examined and cross-examined by every tech journalist and blogger on the Web. As Re/code columnist Kara Swisher so felicitously wrote: “Insiders have ...
Feb 24, 2014 by Paul Hagey
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