PlanetRE today rolled out an update of its enterprise customer relationship management solution, Socialite, that allows agents and brokers to capture leads directly from their branded Facebook business pages using a library of new customizable Facebook Internet data exchange (IDX) listing apps. When agents and brokers embed the sponsored Facebook IDX apps -- which use live MLS listings data, where permitted -- on their business pages, consumers can conduct property searches, research market valuations, learn about local community portals, and discover featured properties without leaving Facebook. The apps transform a static business page "into a rich branded consumer search portal, with dynamic customizable MLS search content accessible right inside Facebook, and leads are captured i...
Feb 24, 2014 by Paul Hagey
Mar 3, 2014 by Sue Koch
Feb 13, 2014 by Christina Ethridge