Coldwell Banker to sing the virtues of home sweet home on Academy Awards

TV ad campaign made 2014 debut with Grammys spot featuring Mötley Crüe anthem

The latest TV spot in Coldwell Banker Real Estate’s “Your Home” marketing campaign is set to air Sunday during the Academy Awards.

The Realogy franchise giant debuted its 2014 TV ad campaign Jan. 26 during the Grammy Awards with a spot featuring the Mötley Crüe anthem “Home Sweet Home.”

The latest spot “depicts home as a place that shapes our memories, reflects our personalities, and represents where we are always wanted, loved and cared for,” said Sean Blankenship, senior vice president of marketing for Coldwell Banker, in a statement.


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