Zillow is set to acquire listings directly from NY State MLS, a multiple listing service (MLS) with more than 10,000 members that covers all 62 counties of New York state. The deal adds the MLS to a roster of others that have joined the Zillow Partnership Program while further tightening Zillow's strong grip on New York. In exchange for providing listings, Zillow will offer brokers and agents who belong to the NY State MLS enhanced branding and other perks, as it does for all MLSs that join the Zillow Partnership Program. Zillow dangles such incentives because access to MLS feeds allows it to improve the freshness of its inventory. Listing feeds from some sources don't allow for frequent updating, but direct feeds from MLSs let Zillow refresh listings as often as every 15 m...
Feb 21, 2014 by Paul Hagey
Feb 5, 2014 by Inman