Century 21 Real Estate today unveiled a marketing suite developed with Google that will give the franchise giant a more custodial role in agents' marketing efforts by stitching social media, video and search engine marketing together into one platform. Century 21 has been working behind the scenes with Google for the past year to build C21 Social Xchange, which will be free for all of the company's U.S. agents. The tool's centerpiece is a customized version of Wildfire, Google’s social media marketing software. As part of C21 Social Xchange, Wildfire underpins a social media content distribution system that enables Century 21 and participating franchises to feed ready-made social media posts to agents, who may then seamlessly post the content to their social media accounts from wit...
Nov 11, 2014 by Justin Levitch
Dec 23, 2013 by Inman