Real estate brokers and agents are well acquainted with the concept of reputation management — making sure that online conversations about the services they provide are presented fairly and in the best possible light. For real estate professionals who work international clients — or who want to land more business from overseas — there are a few additional considerations, says Eleonore Rojas, principal product manager and vice president, partnerships and product integration for realtor.com operator Move Inc.
If you have reviews and recommendations in foreign languages, make sure they’re widely distributed throughout social media outlets. Because they’ve been widely adopted just about everywhere but China, Facebook and LinkedIn are still the most efficient tools for international reputation management. Remember that the interests of global buyers tend cluster in regions because of factors like ease of access and work. But sometimes interest in cities like Detroit will surge because of factors like distressed properties, and have a domino effect on investors.