RentPath Inc., owner of the popular rental sites Apartment Guide and Rent.com, has acquired rental marketplace Lovely for $13 million in cash. Lovely, which launched as a rental search site in its hometown of San Francisco in 2011 and nationwide in 2012, has taken steps recently to become a full-service rental platform for both landlords and renters. In November, it acquired payment processing firm Rentmatic and began partnering with Experian to streamline the credit report portion of renters' applications. Like its rental startup competitors Cozy and Zumper, Lovely, which has both Android and iOS mobile apps, was becoming a site for renters to search for, apply for and pay for apartments, and for landlords to find and screen renters and collect payment for the rental homes they man...
Feb 20, 2014 by Paul Hagey
Nov 4, 2013 by Paul Hagey