Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

This post explores a marketing tactic tweeted by the winner of Inman News' latest #madREskillz contest. Tweet an innovative marketing tactic on Thursday and tag it with #madREskillz for a chance to become our next winner. Marketing consultants everywhere stress the importance of consistently posting compelling content and being careful not to smother followers with promotional posts.Chris Gilmer, a real estate marketing strategist in Toronto, Canada, peddles an additional strategy: piggybacking on the influence of others.Gilmer, the winner of Inman News' latest #madREskillz contest, advises pros hankering after larger social media followings to cozy up to local commentators online and then cement relationships with them in person.“Getting the attention of trusted influ...