This post explores a marketing tactic tweeted by the winner of Inman News' latest #madREskillz contest. Tweet an innovative marketing tactic on Thursday and tag it with #madREskillz for a chance to become our next winner. It’s a question that agents and brokerages across the country ask themselves every day: "How do I get people to like my Facebook page?" Promotions offering cash prizes are one approach. Dream Town Realty, for example, handed out $7,000 to winners of a photo contest it held. Agents who sign up for N-Play's Dream Sweeps automatically host monthly $1,000 raffles. Referred Realty Group -- winner of Inman News' latest #madREskillz contest -- took a quirkier approach. Instead of offering greenbacks, it dangled a tub of tacos. The brokerage, a five-person shop b...
Mar 20, 2014 by Christina Ethridge