Technology

RealtyTrac adds First Team Real Estate to brokerage network

Large Southern California brokerage is 8th brokerage to join the network, get access to RealtyTrac leads

First Team Real Estate has replaced Yorba Linda, Calif.-based Prudential California Realty as the exclusive Southern California member of RealtyTrac's broker network, which gives participating brokers access to data and leads from the foreclosure marketplace. The Irvine, Calif.-based brokerage, which has over 1,800 agents in more than 40 offices in Southern California, will get exclusive buyer and seller leads from RealtyTrac.com and 30 types of neighborhood data from RealtyTrac's subsidiary HomeFacts. “We are excited to partner with RealtyTrac as their exclusive partner in Southern California," said Cameron Merage, founder and CEO of First Team Real Estate, in a statement. "The result of this partnership will represent a quantifiable increase in the value we deliver to our agents and the homeowners they serve.” RealtyTrac launched its brokerage network in February 2013. Member firms pay to license RealtyTrac's data and to be the exclusive recipient of RealtyTrac leads in...

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